Medela – A Look Back at 2018

In the lead up to New Year’s Eve, many people often stop and reflect on the previous 12 months. Time can flash by so quickly and it can be easy to forget all you have achieved, all you have learnt and experienced. We took a moment this month to reflect on our favourite moments of the past year (there have been lots!) and have pulled together just a few of our favourites!

It’s that time of year when everyone takes a moment to pause, reflect and look towards new beginnings for 2019. Time flies by so quickly, especially when you have little ones, it can be tricky to keep track of all your achievements, learning curves and moments from the year. Here at Medela, we’ve been chatting about the past year and it’s been another action packed one! We wanted to share a few of our favourite moments…

  1. We went to Paris!

We hosted our 13th International Breastfeeding and Lactation Symposium in beautiful Paris where leading scientists, medical professionals and experts from around the world joined together to share the latest studies and research in to breastmilk.

  1. The Big Breastfeeding Café

The Big Breastfeeding Café, held on Tuesday 15th May was a huge success with over x60 cafes taking place across the UK! Shout out to the lovely mums in the East of England, South East and North West – the regions with the most cafes!

  1. Reach for the Sky!

Well, we couldn’t not include this one… The Big Breastfeeding Café featured on Sky News! A huge thank you to Zoe Hardman and Sarah Jane for discussing all things breastfeeding and sharing our campaign!

Medela on Sky News channel - The Big Breastfeeding Cafe
  1. World Breastfeeding Week

We featured on national television during World Breastfeeding Week (1st – 7th August). Our Swing Electric Breast Pump was featured on daytime television show, Lorraine. Much-loved mum-to-be Christine Lampard and widely respected TV Doctor, Hilary Jones discussed all things breastfeeding and highlighted recommended products for support, including our very own pump!

5. Which? Results

More than a third of mums chose a Medela breastpump, making us the most popular breastpump manufacturer, according to Which? – Hooray!

6. A million thank yous!

We have worked with some fabulous #medelamums throughout the year.

7. Starry Eyes

We’ve had some amazing celebrity support for the brand from a few famous faces who have chosen Medela to support their breastfeeding journey.

https://www.instagram.com/thegeorgiaedit/

Georgia Jones with This Mama's Milkin it mug
Mother & Baby Gold Award - Best Breast Pump

8. Support at Twilight

We were delighted to launch The Twilight Breastfeeding Café on our social media channels. Every third Thursday of every month, from 7.30pm-9pm, Lactation Consultant, Sioned is live on Facebook to offer helpful advice and information.

9. Dear Diary…

Celebrity mum, Sam Faiers chose Medela to support her breastfeeding journey, sharing photos on social media of her expressing sessions and even featuring on her reality fly on the wall show, The Mummy Diaries! Way to go Sam – Happy Pumping!

10. Mother and Baby Awards

We won, we won, we won! We collected not just one, but two Mother and Baby Awards; Gold for our Swing Maxi Double Electric Breast Pump and Silver for our Swing Pump and Feed Set.

We’d love to see your favourite memories from the year – be sure to share them with us over on our Facebook page!

Mother & Baby Award Silver - Best Breast Pump