Muse On The News - Breastfeeding News 2015 recap

There is no doubt that breastfeeding was a hot topic in 2015 from the rise of the ‘brelfie,’ through to new research, campaigns and photography projects. As we begin 2016, we are taking a look at some of the most popular and interesting breastfeeding stories in our Muse on the News recap of 2015.
Muse on the News

New Research:

  • It has long been recognised that for those mothers able to breastfeed their babies, second time around is not as difficult as the first time and in 2015 researchers discovered that the mammary gland has a ‘memory’ of being pregnant!
  • A new analysis found that breastfed babies have a 14% to 19% lower risk of pediatric leukemia, the most common childhood cancer.
  • Breastfeeding 'could protect babies from autism' claimed scientists behind a new study. Research found babies with a gene mutation that put them at risk of the disorder were more sociable if they were suckled.
  • Two new studies which focused on diabetes and cancer, found that women who breast-feed cut their risk of diabetes and cancer compared to women who did not breast-feed.

The rise of the ‘brelfie’

  • Tamara Ecclestone defended her decision to share pictures of herself breastfeeding her daughter Sophia while on holiday.
  • Model, Nicole Trunfio​ followed in the footsteps of Angelina Jolie and Jerry Hall by being photographed breastfeeding her baby for the cover of a magazine. The Australian model appeared on the cover of Elle Australia nursing her son, Zion....
  • Instagram updated its community guidelines with more detail on what types of nudity it allows. Instagram has, in the past faced criticism for removing topless photos of women whereas now, the updated guidelines state that photos of "post-mastectomy scarring and women actively breastfeeding" are permitted.
  • Following the ‘brelfie’, the newest parenting trend is the breast pump selfie. Julia Bradbury joined the list of celebrity mums sharing expressing selfies - using none other than a Medela breastpump!

Raising Awareness of Breastfeeding:

  • More than 60 breastfeeding mums came together for the Bronx Breastfeeding Coalition’s “Breastfeeding Night with the New York Yankees” - a night aimed at making mothers, families, and other Yankees fans comfortable with the idea of public breastfeeding.
  • In honour of National Breastfeeding Awareness Month this year, photographer and mum of four, Leilani Rogers recruited over 70 photographers to take pictures of mothers nursing their children in public places including libraries, parks, stadiums and grocery stores.
  • Over 300 women launched World Breastfeeding Week in Manila by participating in a mass breastfeeding event.
  • 'Nursing is normal' - Ivette Ivens photographed her subjects in outdoor environments as a reminder that breastfeeding is perfectly natural.
  • A picture of a Tesco employee breastfeeding her poorly son while at work caught social media users' attention. Victoria Williams, 25, from Uttoxeter, took the picture and uploaded it to Facebook to thank colleagues at the town's Tesco supermarket for their support.
  • A photograph of 10 military women breastfeeding in their uniforms went viral, with people voicing their support for photographer Tara Ruby's attempt to normalise public breastfeeding - particularly for those on active duty.