Our Window Sticker Campaign is Back for 2020 – Here’s How You Can Get Involved!

Finding somewhere in town to breastfeed can be a source of anxiety for breastfeeding families, so here at Medela we are thrilled to be relaunching out breastfeeding friendly window stickers campaign. Find out how to get your local café involved below!

As breastfeeding in public is always such a popular topic in the press, online and across social media, we are thrilled to be relaunching our window stickers campaign for 2020.

Finding somewhere comfortable and welcoming to breastfeed in public can make many new mums and dads can feel apprehensive about going out with their newborn, especially while alone. Here at Medela, we are determined to help make breastfeeding in public that little bit easier and hope that one day mums won’t even have to give it a second thought!

Originally launched in 2018, this campaign aims to help challenge the stigma that unfortunately still surrounds women breastfeeding in public. The idea is simple – if an establishment is baby and breastfeeding friendly, then it’s team will display one of our stickers in their front window, reassuring mums and dads passing by that they can feed there in total comfort and be welcomed with open arms.

So far, we have sent out over 500 stickers to restaurants and cafes all across the UK, and we are hoping to add even more to our campaign in 2020. Our stickers have been redesigned and updated with a new message – breastfeeding families welcome. We wanted to recognise that it isn’t just mums who do the feed - dads might have trouble finding a place to feed their baby expressed milk too!

Nominations for cafes have been coming in from all over the UK, from suggestions on our Facebook and Instagram, so please do share any of your favourite spots there! You can also email your local café’s details to us at medelamums@gmail.com and we will pop a sticker in the post to them!

If you spot one of our stickers in your local town, please do take a photo and share on social media, tagging us so we can make sure we see them!

Breastmilk is one of nature’s most amazing assets, and offers incredible benefits for both baby and mum. We feel it is so important that breastfeeding continues to be welcomed and normalised by society, to ensure families feel comfortable to stop and feed whenever they need to. Hopefully our window stickers will become a reassuring symbol for mums and dads nationwide!