Information on processing your personal data in customer reviews, as well as in questions and answers

We at Medela Medizintechnik GmbH & Co. Handels KG ("Medela" or "we/us") are pleased to receive your feedback on our products and are happy to answer any questions you may have regarding them. We are pleased to provide you with services via Bazaarvoice Inc. which offer a simple way of doing so. The protection of your privacy is important to us. Accordingly, we would like to provide you with the following information on how we process your personal data which you provide to us when using our services.

  1. Party responsible for data processing and contact details (data controller)

Medela Medizintechnik GmbH & Co. Handels KG
Georg-Kollmannsberger-Str. 2
85386 Dietersheim

  1. Legal basis and purpose for processing your personal data

Your personal data is processed on the basis of your consent, which is given voluntarily and which you may withdraw at any time. We process your personal data so that you can use our services. Before using the services, you are asked to give a username of your choice ("nickname") and your email address, which is used for the purposes of verifying your review. The use of the "Customer reviews" service itself takes place by selecting the preferred number of stars in the buttons displayed as an overall review as well as in different categories. You also have the option of adding comments to your reviews. Depending on the product, additional optional questions may be asked that you may choose to answer. You can use our "Questions & Answers" service to ask questions. You will receive an email informing you as soon as your questions have been answered.

If you use our services, it is possible that once you have submitted your review or question, we may contact you via email to clarify queries or offer you assistance where applicable, for instance, if your review/question indicates that you may be dissatisfied with our products.

You can also give us your consent if you would like to receive information in future about the wide range of  services, products, training and events Medela offers, as well as information on current topics that may interest you (digitally or by post). You may object to these communications at any time by getting in touch with us using the contact details in section 8. With regard to email correspondence from us, you may unsubscribe from this by clicking the "unsubscribe" link at the end of our email communication.

To obtain your consent, we use what is known as the "double opt-in" process, i.e. once you have given your consent for marketing purposes, you will receive a confirmation email with a link that you must click to confirm your consent. This double method of activation helps us ensure that the owner of the email account consents to receiving communications from Medela.

The answers you shared with us in the customer review process may also be used for statistical purposes where necessary. Your personal data is completely anonymised for these purposes.

All personal data collected will be used exclusively for the purposes mentioned above. It will neither be automatically processed nor analysed in relation to personal aspects (profiling).

  1. Types of personal data:
  • Identification and contact data (including usernames)
  • Age group
  • Gender
  • Information on children
  • Information on pregnancy
  • Information on product purchase
  • Information on the product (e.g. sizes, packaging, colour)
  • Recommendation of the product
  • Sources of information
  • Review of the product with regard to quality, value for money, convenience, etc.

The obligatory fields to complete when using our services are marked accordingly (*).

Our services can be used in such a way that you cannot be personally identified by other users of our website. You are free to decide whether you wish to provide personal details about yourself that go above and beyond the obligatory details. Please note that it is possible to give details when choosing your nickname and within the free text fields that allow you to be personally identified. We recommend you protect your privacy and use our services anonymously, without giving personal data. We reserve the right to refrain from publishing or to anonymise (in part) any reviews or questions that contain personal data.

  1. Recipients or recipient categories

For the above purposes, the customer reviews published on our website with your personal data (if disclosed) shall be passed on to various third-party providers (pharmacies, chemists, baby product retailers, other online retailers) and Medela affiliates worldwide who will also publish these reviews on their websites.

For the purposes of verifying and evaluating reviews and questions, Medela has hired the service provider (Bazaarvoice Inc. a Delaware corporation 10901 Stonelake Blvd, Austin, TX 78759 U.S.A.) which processes your personal data on our behalf and according to our instructions. Medela has made an appropriate agreement with this service provider to ensure that your personal data receives adequate protection. The service provider may not pass on your personal data to unauthorised third parties or use your personal data for purposes other than those indicated.

  1. Source of your personal data

Your personal data may also come from other third-party providers (pharmacies, chemists, baby product retailers, other online retailers) where you have reviewed our products. For the processing of your personal data by these third-party providers, please refer to the relevant third-party provider's privacy information.

  1. Location and duration of storage of your personal data

Your personal data is stored on servers in the European Union. Your personal data will be stored until you withdraw your consent.

  1. Transfer of data to a legal system outside of Switzerland/the EU/the EEA

Bazaarvoice and some affiliates of Medela are based in countries outside of the EU/EEA and Switzerland which do not offer the same level of data protection as your country of residence. Medela ensures that all necessary measures are taken to protect your personal data in accordance with applicable requirements.

Please note that published customer reviews and questions that allow you to be identified are visible to all users of our website worldwide. In the "Questions & Answers" service, your questions may be answered not only by Medela, but also by any random user of the website.

  1. Your rights / Contact us

Right of access: You are entitled to obtain information on personal data about you that is collected, processed or, where applicable, passed on to third parties.

Right to rectification: You have the right to have inaccurate personal data rectified or completed.

Right to erasure ("right to be forgotten"): Subject to statutory retention periods, you have the right to request the erasure of your personal data - for instance, if your personal data is no longer required for the original purpose for which it was collected.

Right to restriction of data processing: You are entitled to request the restriction of processing of your personal data, for instance, if the processing is unlawful or the accuracy of your personal data is contested.

Right to data portability: You are entitled to obtain a copy of the personal data. You are entitled to request that your personal data be transmitted to you or, where technically possible, another data controller of your choice.

Right to object: You are entitled to object to the processing of your personal data for specific purposes or to withdraw your consent to such processing.

Please note that, in exceptional cases, your ability to assert the above-mentioned rights may not be guaranteed due to legal or regulatory requirements.

If you wish to assert one of the above rights, please send your request to Medela AG, Data Protection Officer, Lättichstrasse 4b, 6340 Baar, Switzerland, or send an email to our data protection officer at

To submit an official complaint, please contact your local data protection authority (in Germany: List of contact details for supervisory authorities in the German federal states /